A series of six television commercials produced for Japan’s Ministry of Foreign Affairs and broadcast globally on CNN. The films were designed to highlight both private-sector and governmental initiatives led by Japan to address major global challenges, positioning the country as an engaged and proactive international partner. Each film followed a three-minute format, presenting two case studies that illustrate Japan’s involvement in tackling a specific global issue.
Fu Films was brought on for its understanding of Western audiences and was involved from the initial pitch stage. The team took on directing responsibilities for two of the films, while also overseeing key creative and editorial elements across the wider series. The project was delivered under a demanding, fast-moving production schedule, with international locations and an evolving brief. Through close collaboration with the wider team, the series was completed to broadcast standard despite these challenges.
The project was delivered in collaboration with Imago Machina, with particular thanks to Irene Herrera, Marcio Edagi, Yumi Aoyama, and producer Mami Akari for their contributions.
Client: MOFA Japan Government
Agency: Hakuhodo
Production: CNN Create
Production Company: Imago Machina
Post Production: Fu Films
Lead Producer: Irene Herrera (Imago Machina)
Project Management and Creative Consultant, Director/Editor: Eiji Iwakawa (Fu Films)
DOP's: Tsubasa Matsumoto, Nobutaka Shirahama, Kurt Padilla, David Allen
Watch 2 of the films below (password: MOFA)
BTS Gallery:
Bonus BTS video!