Sharing Solutions
Overview
Fu Films contributed to a series of six broadcast films commissioned by Japan’s Ministry of Foreign Affairs and aired globally on CNN.
The three-minute films were designed to present Japan’s public and private-sector initiatives addressing major global challenges, positioning the country as an active international partner. Each instalment followed a structured format, presenting two case studies within a concise broadcast framework.
Fu Films was involved from the initial pitch stage, contributing to creative development and ensuring alignment with international audience expectations.
Project Information
Client: Ministry of Foreign Affairs, Japan
Agency: Hakuhodo
Broadcaster: CNN International
Production: CNN Create
Production Company: Imago Machina
Format: Six-part commercial broadcast series (3 mins per film)
Scope: Creative development, directing (2 films), editorial oversight, post-production
Agency: Hakuhodo
Broadcaster: CNN International
Production: CNN Create
Production Company: Imago Machina
Format: Six-part commercial broadcast series (3 mins per film)
Scope: Creative development, directing (2 films), editorial oversight, post-production
Production & Post-Production
Fu Films collaborated on early-stage creative development and contributed editorial strategy across the series to ensure tonal consistency for a global audience.
In addition to directing two of the six films, Fu Films oversaw key creative and post-production elements, shaping structure and pacing within a tightly defined runtime.
The project was delivered under a compressed international production schedule involving multiple locations and evolving brief requirements. Close coordination across agency, broadcaster, and production partners ensured delivery to global broadcast standards.
Credits
Lead Producer: Irene Herrera (Imago Machina)
Director / Editor (2 Films), Creative Consultant: Eiji Iwakawa (Fu Films)
DOPs: Tsubasa Matsumoto, Nobutaka Shirahama, Kurt Padilla, David Allen
Director / Editor (2 Films), Creative Consultant: Eiji Iwakawa (Fu Films)
DOPs: Tsubasa Matsumoto, Nobutaka Shirahama, Kurt Padilla, David Allen
Production Company: Imago Machina
Agency: Hakuhodo
Broadcaster: CNN International
Agency: Hakuhodo
Broadcaster: CNN International
Delivery
Six-part commercial broadcast series aired globally on CNN International
Watch 2 of the films below (password: MOFA)
BTS Gallery:
Bonus BTS video!