![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/1cf5ffc3-c1da-4349-a52b-54ec8c069508_rw_1920.jpg?h=f7ac26160cf982a5bcca4d95e0df5e70)
A nationwide campaign in Myanmar developed to combat sexual harassment in the workplace. Sexual harassment is a truly challenging subject in any country, but in Myanmar also there is a significant difficulty in challenging widespread negative social norms. The aim was to approach the issue from several angles: materials were created for the Care task force to help give awareness sessions on sexual harassment at a grass roots level, the centerpiece of which was an emotionally engaging 45 min film. In conjunction, a high visibility, Pocket TVC social media campaign was used to reinforce the anti-sexual harassment message on a broader level - challenging the notion that it is acceptable or tolerated in any way. A collaboration between Bridge, Platform, Tagu and Fu Films.
Creative (Bridge)
Project Manager/Producer: Tim Mitzman
Art Director: Karen Vinalay
Designer: Nyein Thu, Mayin
Script Writer/Conceptual Consultant: Eiji Iwakawa (Fu Films)
Co-Script Writer: Myoset Nyein Chan, San Yae (Tagu)
Campaign materials by Bridge Agency:
![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/9e6f39ad-c1d9-4c7f-89b3-3d1cae61ffcc_rw_1920.jpg?h=31a1631b1e088f67c82171f4d266039b)
![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/133ada09-87b4-47d0-87c0-37ec9faba347_rw_1920.jpg?h=d5b7a2449e15668fa6e4b3e528903519)
![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/f3960963-686c-4e39-9a95-4c4d9084b602_rw_1920.jpg?h=a9f702275e341928a8136f254097a7d9)
![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/85be6091-163f-4802-8bc0-08526ce73a4c_rw_1920.jpg?h=044a8c75217bdca5db3f9827c49465a7)
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![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/93e83b83-ca9d-4e34-9a7f-b4f43618c488_rw_1920.jpg?h=876945e61b372d38b10e720ac2e1ebb3)
Pocket TVC Series Elements:
![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/9a9bb2db-da85-4f97-959e-033b9a4a8740_rw_1920.png?h=bcd950130a52a7127793f44f0c33a65c)
Example Pocket TVC (offline, 1 of 6):
"Perspectives" (Main Campaign Film, Dur: 40')
![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/555fab46-dd05-4b6e-8128-49583f10422d_rw_1920.jpg?h=eafe80180c6f7675a387bf7a0c9dde92)
A film shot largely from the point-of-view of the 6 main characters, letting the audience see from the perspective of each person. The film aims to show the audience how everyone could be complicit in perpetuating a culture of sexual harassment in the workplace - with a clear message on the importance of solidarity and speaking out against it.
The film was an ambitious project - the first of its kind in Myanmar. As we see the same day repeated from alternating perspectives, the logistics of positioning each character so they had a relevant view point in relation to the action, while keeping the continuity, was a significant challenge. However with extensive and meticulous planning, and with the collaborative efforts of an exceptional team, the improbable was made probable!
Production (Platform)
Producer: Rachel Briggs
Production Manager: Thet Saw Win
Co-Director: San Yae (Tagu Films)
Assistant Producer: Aung Kyaw Kyaw
DOP: Khin Maung Kyaw (Tagu Films)
Sound: Htoo Thadar
Editor: Vicky Nway
Director: Eiji Iwakawa (Fu Films)
Screenshots from the film:
![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/11029535-5e89-41de-a8ac-0c33cf3a123a_rw_1920.jpg?h=2a67e3ffd9c318e4624d8a73612e8a11)
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Behind the Scenes:
Rehearsals and prep:
![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/74c53229-5ee9-4fbf-8c3f-3816ef436322_rw_3840.jpg?h=06871b8ceca81c1bd924c8c04c491a0f)
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Dress rehearsals and shooting:
![](https://cdn.myportfolio.com/0e78b1b2b8da7253506b6da142d96275/ac65540d-ec09-4159-83df-4c5822250233_rw_3840.jpg?h=0c96e034e1e58e529afeacc6f2b70b5f)
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